Orchestration Framework
The Complete ABX Orchestration Solution
Implement Customized Experiences for Optimal Buyer Engagement with the ABX Orchestration Framework
ABX Orchestration
Foundational Elements to Influence Bespoke Experiences for Your Target Accounts
Intelligence
Leverage data to prioritize accounts and identify buying committees
Engagement starts with knowing your audience. Our framework combines intent data, web activity, and CRM insights to give you a complete account view, helping you identify decision-makers, prioritize opportunities, and craft messages that resonate with impact.
See the Full Buyer Picture
360º account view with systems mapping and data integration for all interactions.
Speak Their Language
Segment target roles by pain points and behaviors to craft relevant messages.
Messaging
Break through the noise with messages that matter.
In a noisy world, Ignitium helps you stand out. We transform your existing content into highly personalized messages that build lasting connections. By leveraging account-based insights, we create custom experiences that demand attention and drive meaningful engagement.
Consistency Builds Trust
Create a unified, authentic brand experience across all touchpoints.
Make It Personal
Capture attention with tailored content for high-value contacts.
Engagement
Create seamless experiences across every channel.
People don’t just stay on one channel, and your engagement shouldn’t either. Our multi-channel approach ensures your message reaches your audience wherever they are—on LinkedIn, in their inbox, or while exploring your website, driving connections across touchpoints.
Zero in on What Matters Most
Ignitium's micro-segmentation makes outreach feel personal, not templated.
Be There When They Need You
Real-time tracking ensures messages land when your audience is most receptive.
Activation
Turn strategy into action—and action into results.
The best strategy means nothing without orchestration. Our ABX Orchestration framework transforms intent into action, automating processes, dynamically scoring accounts, and triggering outreach sequences that align sales and marketing for the greatest possible impact.
GTM Alignment
Create a seamless journey from first touch to final sales conversation.
Never Miss a Beat
Track how target accounts engage with your campaigns and content.
Reporting
Measure what matters and keep getting better with Ignitium.
Our framework turns raw data into stories, showing you what works and what doesn’t. With real-time insights, you’ll prove the value of your efforts, adapt strategies quickly, and make data-driven decisions that drive real results and measurable success over time.
See the Full Impact
See performance across channels to measure engagement and impact.
Showcase Your Success
Prove ABX ROI with custom reports that refine your approach effectively.
Transforming the Way GTM Teams Scale ABX
When every experience feels unique to your audience, you don’t just win deals—you build lasting relationships.
No two businesses are the same, and neither are their challenges. That’s why our ABX Orchestration Solution is built to adapt. Whether you’re a fast-growing startup or a large enterprise, we tailor your strategy to fit your needs and goals. Our flexible approach makes sure your sales and marketing efforts work together to create experiences that truly connect.
With Our ABX Orchestration Solution, You Have Access To:
Account, Person, and Buyer Group Insights
Uncover high-priority accounts and key decision-makers with data on behaviors, intent signals, and buying groups.
Personalized Multi-Channel Engagement
Deliver consistent, tailored experiences across ads, emails, and web content to meet buyers where they are.
Dynamic Automation and Activation
Automate lead scoring, outreach, and engagement triggers to ensure timely and effective interactions.
Real-Time Reporting and Optimization
Track real-time performance at every level to refine your strategy, prove ROI, and maximize impact.
One-Size-Fits-All Data Isn’t Always Enough
Each platform can only provide a partial picture — Ignitium provides the full picture.
Our solution captures insights from all stages of the buying group, so you can target all decision-makers, not just those who respond directly.
We are the only provider that combines the intent data you already own with buying group intent and the most accurate LinkedIn ad intent, giving you a comprehensive view of who’s engaging and how.
Create a Seamless, Personalized Journey Across Every Channel
With Ignitium’s multi-channel engagement capabilities, you can craft unified experiences that span digital ads, LinkedIn, email, web content, and even direct mail. By tapping into our platform’s advanced orchestration features, you’ll tailor every interaction to resonate with your audience—delivering the right message, at the right time, across the channels they use most.
This approach helps your brand cut through the noise and maintain meaningful connections with each member of the buying committee.
Accelerate Engagement with Intelligent Automation
Ignitium’s Composable ABX combines the power of real-time data and dynamic automation to activate your strategy instantly.
Our platform enables automated lead scoring, behavior-based triggers, and nurture sequences that respond to buyer actions in the moment. Whether it’s launching a personalized email sequence after a key interaction or triggering an ad campaign when an account shows new intent signals, we ensure that every action is timely, relevant, and moves buyers closer to conversion.
Don’t Just Take Our Word for It
4.8 on G2.com
"Ignitium has been instrumental in launching our ABM program. They are an extension of the team. We can trust them to run many aspects of this program with a high level of attention to detail. They have also been extremely knowledgable in our tooling systems, helping us come up with solutions for our rapidly growing business."
Mid-market Client | 500-1000 Employees
