People-Based Ads
Reach the Right Buyers Across Every Channel
Delivering the Right Message at Every Stage of the Buyer Journey
Buyers Have Changed—Your Website Should Too
01
Identify your high intent prospect accounts
02
Engage decision-makers in the buying committee
03
See every interaction at the individual level
04
Drive buyers from ads to dynamic content experiences that convert.
People, Not Accounts, Drive Decisions
With our unique targeting capability and detailed engagement insights, we can create highly tailored experiences that foster a more meaningful buying experience for your prospects.
Reach key buyers where they spend time—across paid social, programmatic, and connected TV.
Stop Wasting Precious Ad Budget
Ignitium’s People-Based Ad technology ensures every ad dollar is spent on decision-makers most likely to convert—across the channels that matter most to them. It measures individual interactions and shares this data with your sales team, helping them know exactly who to reach out to next.
Account-Based Ads
People-Based Ads
ABA
PBA
300
18
Target contacts, from specific
departments at a target company
Target contacts, preselected
by sales and marketing
Hope that the right contacts are seeing your personalized account based ads daily
Know that the right contacts are seeing your personalized account based ads daily
Using LinkedIn standard ad targeting capabilities
Using LinkedIn + Ignitium’s People Based Ad technology
$40-90
$.20
Cost per click
Cost per ad view
$1,500
$100
Monthly ad budget
Monthly ad budget
The statistics provided above are illustrative. Figures may vary on a case-by-case basis.
Ignitium Resources
Guide
Buyer Group Ads for LinkedIn
Cut Costs, Boost Engagement, and Close More Deals Faster with Targeted Buyer Group Ads Designed to Reach Decision-Makers and Drive Conversions.
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Guide
Content Syndication 2.0 for Accelerated Pipeline Growth
Ignitium's Content Syndication 2.0 ensures predictable lead flow with deeper insights into content performance and engagement, so your team knows when the journey begins.
Learn More
Case Study
Orchestrating Multi-Channel ABX
Winning a $1 Billion Contract While Supporting $7 Billion in Growth Opportunities for a Leading Healthcare Technology Provider
Learn More
Case Study
Strategic ABM Expansion
Closing an RFP and driving future growth at a global media and entertainment giant through strategic influence, innovation, and market leadership.
Learn More