Most marketing feels like throwing darts in the dark—hoping the right buyers see your message. But hope doesn’t drive revenue. Person-Based Marketing (PBM) ensures you engage the actual decision-makers inside your target accounts—at the exact moment they’re ready to buy.
At Ignitium, we don’t just “do ABM.” We take it further. We help GTM teams reach the real people driving purchasing decisions, not just company names on a list. And we make sure your message lands across every channel that matters.
We analyze intent signals, firmographics, and engagement data to find the people most likely to buy—right now.
We create a coordinated experience across email, social, display, CTV, direct mail, and sales outreach—so your message sticks.
We give your sales team actionable intel so they know who to contact, when to reach out, and what to say.
We provide real-time analytics to keep your GTM team focused on what’s working, so pipeline efficiency keeps improving.
Your ICP is a starting point, not the finish line. We use intent signals and predictive analyticsto find and prioritize the actual humans making decisions inside those accounts.
Most campaigns hit buyers when they’re not even thinking about buying. We map intent signals to journey stages, so you connect right when they’re in-market.
Your buyers don’t live in one channel. We reach them everywhere—email, LinkedIn, display ads, direct mail, CTV, and even coordinated sales outreach.
No more leads getting lost in the shuffle. We activate your GTM team with real-time insights, so outreach feels natural, relevant, and actually works.
We don’t do spray-and-pray marketing. Every dollar you spend is focused on the 5% of buyers actively looking for a solution.
Mid-market Client | 500-1000 Employees
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